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Interview with Cindy Solis of DEFINE body & mind - Sugar Land

Interview with Cindy Solis of DEFINE body & mind - Sugar Land

Published: Nov 30, 2017, 1:00pm

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As part of our ongoing "Getting to Know Your Local Businesses" series, this week we sat down with Cindy Solis, studio manager of the DEFINE body & mind SugarLand location.

Tell us a bit about your business: What does your business offer, and how long have you been around?

DEFINE is more than barre, cycling, yoga & fitness classes; it’s a lifestyle. Changing the way the world sees health and well being, DEFINE is a contemporary, body-mind concept leading the market in movement and mindfulness.

By offering body, rev, bounce, yoga and mind classes, we educate people on how to become their absolute best! Within one studio, we offer five methods of fitness that work synergistically to deliver total wellness through strength, length and balance. Through a combination of barre, cycling, yoga, trampoline, hammock and so much more, we offer three program options: Absolute Best, Cardio and Strength.

DEFINE was originally founded in 2008 by Henry Richardson and the SugarLand franchise location opened in 2013.

How did you decide to get involved in this line of work? How did the business get started?
After teaching yoga for over five years, I discovered through my own personal fitness journey that it is essential to add different forms of physical activities to achieve a healthy lifestyle.

I’ve been  in the SugarLand area my whole life, and am very thankful to have my daughter grow up in a city that has such a great family focus. Whether I’m volunteering at my daughter’s school, cheering her on as she plays volleyball for the 8th grade Fort Settlement team, or running for greater causes such as Cherish our Children International,  Memorial Hermann Sugar Land, Try Andy’s Try, TRC Run Over Cancer, I love meeting my neighbors.

As we are still feeling the effects of Hurricane Harvey, it’s been an honor to work with Riverstone Relief and Recovery to provide assistance to our neighbors. Seeing how everyone has come together to help each other … it’s remarkable!

Tell us a couple things you are proud of about your business. What are you known for? What separates you from the competition?

When I see clients prioritize their health and wellness and make time to nourish their body and mind, it makes me very proud! At DEFINE clients can truly experience community while strengthening their bodies and minds in ways that are safe and effective for any age.

DEFINE offers a variety of packages and memberships for every budget level, starting at $6.50 per day.

What is your favorite part of running this business?

I love seeing our clients investing time in themselves, becoming more centered, relieving physical tension, being less uptight and becoming strong as an individual, as well as improving their physical appearance. Everyone’s time is so limited and it’s easy to make excuses and not live a healthy lifestyle.

Who is your ideal customer/client? Who do you serve best?
Our ideal customer is anyone who wants balance in their lives … whether it’s a Young Professional who wants a great results-oriented workout; Parents who are looking to keep their stamina going as a partner, friend, worker, parent and more; Empty Nesters who want to maintain a quality life; or Kids who want to experience fitness and fun, especially in our summer programs. When each of these individuals move 3+ times each week, they live their best life, with less stress, better sleep and better relationships.

Are there any special promotions, annual sales, or special events that you'd like to mention?
We are currently offering a free class with the purchase of 2 classes, our 3 for 2 special,  as well as special offers and events throughout the year. Visit http://sugarland.definebody.com/new/ for details.

Is there any other information you'd like your potential customers/clients to know about your business?
As a native Houstonian, our founder Henry wanted to build a sustainable health and wellness community using a holistic lifestyle approach so members could reach their physical and inner strength goals, as defined by them. Henry conceived DEFINE’s contemporary, integrated body-mind concept through personal pain management and post-graduate study. Deeply committed to individuals living their absolute best life, Henry continues to focus on developing new programs, products and relationships to continue to lead the industry and break further ground in the mind, body and spirit wellness market.

Also, in addition to the SugarLand location, our clients can purchase packages to enjoy at other DEFINE studios located in Katy, and throughout Houston.

How do you see your business growing and improving over the next couple of years?
Over the next few years, we will continue to deepen our ties to the SugarLand community and help more people discover the benefits of having a truly balanced life with improved relationships and self care.

To learn more about our one studio, five methods and undeniable results, visit http://sugarland.definebody.com/.


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